Physics Opportunities at the Next Generation of Precision Flavor Physics Experiments

With the next-generation experiments, flavor physics is fully entering the era of precision measurements. Its focus is shifting from testing the Standard Model to finding and characterizing New Physics contributions. We review the opportunities offered by future flavor experiments and discuss the expected sensitivities of the most important measurements. We also present some examples of measurable deviations from the Standard Model in the flavor sector generated in a selection of New Physics models, which demonstrate the potentially major contribution of precision flavor physics to the effort of going beyond the Standard Model.