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Abstract
Few would dispute that the science of particle physics in the United States has reached a crossroads. Policies, decisions, and events of the coming decade will be critical in determining whether the United States continues to carry out a competitive program of leadership in this field of fundamental science. The field of particle physics has responded to this reality by fundamentally changing its model of communication from “business as usual” to a strategic and collaborative method that is clearly focused on achieving a healthy future for the science. Over the past half-dozen years, the particle physics community has gone from being an oft-cited example of how not to communicate effectively, to a frequently cited—and emulated—model for science communication. This review outlines the new approach toward communication in particle physics and then goes into detail about three case studies.