Psychology and Competitive Advantage

Robert E. Ployhart, Bank of America Professor of Business Administration and Moore Research Fellow at the Darla Moore School of Business of the University of South Carolina, talks about his article "The Fascinating Psychological Microfoundations of Strategy and Competitive Advantage," which he wrote with Donald Hale, Jr., also of the Darla Moore School of Business, for the first volume of the Annual Review of Organizational Psychology and Organizational Behavior. In this lecture, he discusses how psychological research can provide new insights into understanding how firms perform and gain a competitive advantage. However, Dr. Ployhart argues that to achieve such understanding will require psychologists to adopt a broader perspective and integrate their scholarship with research in strategic management.