1932

Abstract

Although language can always be analyzed as a commodity, its salience as a resource with exchange value has increased with the growing importance of language in the globalized new economy under the political economic conditions of late capitalism. This review summarizes how and in which ways those conditions have a commodifying effect on language and focuses on contemporary tensions between ideologies and practices of language in the shift from modernity to late modernity. It describes some of these tensions in key sites: tourism, marketing, language teaching, translation, communications (especially call centers), and performance art.

Loading

Article metrics loading...

/content/journals/10.1146/annurev.anthro.012809.104951
2010-10-21
2024-06-14
Loading full text...

Full text loading...

/content/journals/10.1146/annurev.anthro.012809.104951
Loading
  • Article Type: Review Article
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error