1932
0
  1. Home
  2. A-Z Publications
  3. Annual Review of Resource Economics
  4. Volume 10, 2018
  5. Article

Annual Review of Resource Economics

Volume 10, 2018

Global Alcohol Markets: Evolving Consumption Patterns, Regulations, and Industrial Organizations

Abstract

For millennia, alcoholic drinks have played an important role in food security and health (both positive and negative), but consumption patterns of beer, wine, and spirits have altered substantially over the past two centuries. So too have their production technologies and industrial organization. Globalization and economic growth have contributed to considerable convergence in national alcohol consumption patterns. The industrial revolution contributed to excess consumption by stimulating demand and lowering the cost of alcohol. It also led to concentration in some alcohol industries, especially brewing. In recent years, the emergence of craft producers has countered firm concentration and the homogenization of alcoholic beverages. Meanwhile, governments have intervened extensively in alcohol markets to reduce excessive consumption, raise taxes, protect domestic industries, and/or ensure competition. These regulations have contributed to, and been affected by, the evolving patterns of consumption and changing structures of alcohol industries.

Keyword(s): alcohol and health, beverage firm concentration, convergence of national beverage consumption mix, globalization of preferences, restrictions on alcohol consumption and production
Loading

Article metrics loading...

/content/journals/10.1146/annurev-resource-100517-023331
2018-10-05
2024-10-13
Loading full text...

Full text loading...

/deliver/fulltext/resource/10/1/annurev-resource-100517-023331.html?itemId=/content/journals/10.1146/annurev-resource-100517-023331&mimeType=html&fmt=ahah

Literature Cited

  1. Adams WJ 2006. Markets: beer in Germany and the United States. J. Econ. Perspect. 20:1189–205
     [Google Scholar]
  2. Aizenman J, Brooks E 2008. Globalization and taste convergence: the cases of wine and beer. Rev. Int. Econ. 16:2217–33
     [Google Scholar]
  3. Allamani A, Pepe P, Baccini M, Massini G, Voller F 2014. Europe. An analysis of changes in the consumption of alcoholic beverages: the interaction among consumption, related harms, contextual factors and alcoholic beverage control policies. Subst. Use Misuse 49:1692–715
     [Google Scholar]
  4. Am. Craft Spirits Assoc 2017. The Craft Spirits Data Project Econ. Brief., Oct., Am. Craft Spirits Assoc Louisville KY: http://americancraftspirits.org/wp-content/uploads/2017/02/2017-Craft-Spirits-Data-Project.pdf
    [Google Scholar]
  5. Anderson K 2010. Excise and import taxes on wine versus beer and spirits: an international comparison. Econ. Pap. 29:2215–28
     [Google Scholar]
  6. Anderson K 2014. Excise taxes on wines, beers and spirits: an updated international comparison. Wine Vitic. J. 29:666–71
     [Google Scholar]
  7. Anderson K, Aryal NR 2015. Growth and Cycles in Australia's Wine Industry: A Statistical Compendium, 1843 to 2013 Adelaide: Univ. Adelaide Press https://www.adelaide.edu.au/press/titles/austwine
    [Google Scholar]
  8. Anderson K, Jensen HG 2016. How much government assistance do European wine producers receive. ? J. Wine Econ. 11:2289–305
     [Google Scholar]
  9. Anderson K, Nelgen S, Pinilla V 2017.a Global Wine Markets, 1860 to 2016: A Statistical Compendium Adelaide: Univ. Adelaide Press https://www.adelaide.edu.au/press/titles/global-wine-markets
    [Google Scholar]
  10. Anderson K, Pinilla V 2018. Wine Globalization: A New Comparative History Cambridge, UK: Cambridge Univ. Press
     [Google Scholar]
  11. Anderson K, Pinilla V, Holmes AJ 2017.b Annual database of global wine markets, 1835 to 2016 Wine Econ. Res. Cent., Univ. Adelaide https://www.adelaide.edu.au/wine-econ/databases/global-wine-history
    [Google Scholar]
  12. Babor T, Caetano R, Casswell S, Edwards G, Giesbrecht N et al. 2010. Alcohol, No Ordinary Commodity: Research and Public Policy Oxford, UK: Oxford Univ. Press. , 2nd ed..
     [Google Scholar]
  13. Bentzen J, Eriksson T, Smith V 2001. Alcohol consumption in European countries. Cah. d'Econ. Soc. Rur.60–6150–75
     [Google Scholar]
  14. Blue AD 2004. The Complete Book of Spirits: A Guide to Their History, Production, and Enjoyment New York: Harper Collins
     [Google Scholar]
  15. Bohling JE 2012. The sober revolution: the political and moral economy of alcohol in modern France, 1954–1976 PhD Thesis, Univ. Calif Berkeley:
     [Google Scholar]
  16. Briggs A 1985. Wine for Sale: Victoria Wine and the Liquor Trade, 1860–1984 London: B.T. Batsford
     [Google Scholar]
  17. Burns H 2013. Towards a global alcohol policy: current directions. Alcohol: Science, Policy and Public Health P Boyle, P Boffetta, A Lowenfels, H Burns, O Brawley et al.395–406 Oxford, UK: Oxford Univ. Press
     [Google Scholar]
  18. Butler S, Elmeland K, Thom B, Nicholls J 2017. Alcohol, Power and Public Health: A Comparative Study of Alcohol Policy London: Routledge
     [Google Scholar]
  19. Clements K, Lan Y, Zhao X 2010. The demand for marijuana, tobacco and alcohol: inter-commodity interactions with uncertainty. Empir. Econ. 39:1203–39
     [Google Scholar]
  20. Colen L, Swinnen J 2016. Economic growth, globalisation and beer consumption. J. Agric. Econ. 67:1186–207
     [Google Scholar]
  21. Constellation Brands 2016. 2016 summary annual report Rep., Constellation Brands, Victor, NY. http://www.cbrands.com/investors/reporting
    [Google Scholar]
  22. Deconinck K, Poelmans E, Swinnen J 2016. How beer created Belgium (and the Netherlands): the contribution of beer taxes to war finance during the Dutch Revolt. Bus. Hist. 58:5694–724
     [Google Scholar]
  23. Deconinck K, Swinnen J 2015. The economics of planting rights in wine production. Eur. Rev. Agric. Econ. 42:3419–40
     [Google Scholar]
  24. Deconinck K, Swinnen J 2016. Tied houses: why they are so common and why breweries charge them high prices for their beer. Brewing, Beer and Pubs I Cabras, D Higgins, D Preece 231–46 London: Palgrave Macmillan
     [Google Scholar]
  25. Depenbusch L, Ehrich M, Pfizenmaier U 2018. Craft beer in Germany: new entries in a challenging beer market. See Garavaglia & Swinnen 2018 183–210
  26. Dion R 1959. Histoire de la Vigne et du Vin en France des Origines au XIXe Siècle Paris: CNRS
     [Google Scholar]
  27. Eddy R 1887. Alcohol in History: An Account of Intemperance in All Ages; Together with a History of the Various Methods Employed for Its Removal New York: Natl. Temper. Soc. Pub. House
     [Google Scholar]
  28. Eisenbach-Stangl I 2011. Comparing European alcohol polices: What to compare? Policy Brief, June, Eur. Cent. Soc. Welf. Policy Res Vienna: http://observgo.uquebec.ca/observgo/fichiers/94238_1308130015_25850.pdf
    [Google Scholar]
  29. Elzinga KG, Swisher AW 2011. Development in US merger policy: the beer industry as lens. See Swinnen 2011 173–95
  30. Elzinga KG, Tremblay CH, Tremblay VJ 2018. Craft beer in the United States: strategic connections to macro and European brewers. See Garavaglia & Swinnen 2018 55–88
  31. Erickson D, Lenk K, Toomey T, Nelson T, Jones-Webb R, Mosher J 2014. Measuring the strength of state-level alcohol control policies. World Med. Health Policy 6:171–86
     [Google Scholar]
  32. Eur. Comm. 2002. Notice published pursuant to article 19(3) of Regulation No. 17 concerning notification COMP/A37.904/F3—Interbrew. Off. J. Eur. Comm. 283:14 https://publications.europa.eu/en/publication-detail/-/publication/a6fdf622-48dd-4248-95b7-f3c57b4e205e/language-en
    [Google Scholar]
  33. Euromonit. Int. 2016. Passport global market information database, London: http://go.euromonitor.com/passport.html
    [Google Scholar]
  34. Fed. Off. Public Health. 2017. Alcohol regulations in Europe database Fed. Off. Public Health, Bern, Switz. http://www.suchtschweiz.ch/index.php?id=808&L=8
    [Google Scholar]
  35. Forbes RJ 1956. Food and drink. A History of Technology, Vol. 2: The Mediterranean Civilization and the Middle Ages c. 700 BC to c. AD 1500 C Singer, EJ Holmyard, AR Hall, TI Williams 103–46 Oxford, UK: Clarendon
     [Google Scholar]
  36. Gaeta D, Corsinovi P 2014. Economics, Governance, and Politics in the Wine Market: European Union Developments London: Palgrave Macmillan
     [Google Scholar]
  37. Garavaglia C 2018. Birth and diffusion of craft breweries in Italy. See Garavaglia & Swinnen 2018 229–58
  38. Garavaglia C, Swinnen J 2017. The craft beer revolution: an international perspective. Choices 32:31–8
     [Google Scholar]
  39. Garavaglia C, Swinnen J 2018. Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry London: Palgrave MacMillan
     [Google Scholar]
  40. Gately I 2008. Drink: A Cultural History of Alcohol New York: Gotham
     [Google Scholar]
  41. George LM 2009. National television and the market for local products: the case of beer. J. Ind. Econ. 57:185–111
     [Google Scholar]
  42. Giesbrecht N, Wettlaufer A, April N, Asbridge M, Cukier S et al. 2013. Strategies to Reduce Alcohol-Related Harms and Costs in Canada: A Comparison of Provincial Policies Toronto: Cent. Addict. Ment. Health
     [Google Scholar]
  43. Gottfried G, Muir R 2011. Tied down: the beer tie and its impact on British pubs Work. Pap., Inst. Public Policy Res London:
     [Google Scholar]
  44. Gourvish TR 1994. Economics of brewing, theory and practice: concentration and technological change in the USA, UK and West Germany since 1945. Bus. Econ. Hist. 23:1253–61
     [Google Scholar]
  45. Grigg D 2002. The worlds of tea and coffee: patterns of consumption. GeoJournal 57:4283–94
     [Google Scholar]
  46. Hassan J 1998. A History of Water in Modern England and Wales Manchester, UK: Manchester Univ. Press
     [Google Scholar]
  47. Hippocrates. 1801. Traduction des Oeuvres Médicales d'Hippocrate, sur le Texte Grec, d'Après l'Édition de Foës Toulouse: Maison Broulhiet
     [Google Scholar]
  48. Holmes AJ, Anderson K 2017.a Annual Database of National Beverage Consumption Volumes and Expenditures, 1950 to 2015 Wine Econ. Res. Cent., Univ Adelaide: https://www.adelaide.edu.au/wine-econ/databases/alcohol-consumption
    [Google Scholar]
  49. Holmes AJ, Anderson K 2017.b Convergence in national alcohol consumption patterns: new global indicators. J. Wine Econ. 12:2117–48
     [Google Scholar]
  50. Hornsey IS 2003. A History of Beer and Brewing Cambridge, UK: R. Soc. Chem
     [Google Scholar]
  51. Hu T-Y 1950. The Liquor Tax in the United States, 1791–1947 New York: Columbia Univ. Press
     [Google Scholar]
  52. Inst. Alcohol Stud. 2018. The alcohol industry Factsheet, Inst. Alcohol Stud London: http://www.ias.org.uk/Alcohol-knowledge-centre/The-alcohol-industry.aspx
    [Google Scholar]
  53. Johnson H 1989. The Story of Wine New York: Simon & Schuster
     [Google Scholar]
  54. Jones AW 2011. Early drug discovery and the rise of pharmaceutical chemistry. Drug Test. Anal. 3:6337–44
     [Google Scholar]
  55. Jones D 2012. Diageo leads Pernod in race into emerging markets. Reuters June 10. https://www.reuters.com/article/us-diageo-emergingmarkets/diageo-leads-pernod-in-race-into-emerging-markets-idUSBRE85908720120610
    [Google Scholar]
  56. Karlsson T, Lindeman M, Österberg E 2012. Does alcohol policy make any difference? Scale and consumption. Alcohol Policy in Europe: Evidence from AMPHORA P Anderson, F Braddick, J Reynolds, A Gual 15–23 Brussels: Eur. Comm http://www.drugs.ie/resourcesfiles/ResearchDocs/Europe/Research/2012/Alco_Policy_Euro_Evidence_From_Amphora_2012.pdf
    [Google Scholar]
  57. Karlsson T, Österberg E 2007. Scaling alcohol control policies across Europe. Drugs Educ. Prev. Policy 14:6499–511
     [Google Scholar]
  58. Kenkel DS 1996. New estimates of the optimal tax on alcohol. Econ. Inq. 34:2296–319
     [Google Scholar]
  59. Kreglinger GH 2016. The Spirituality of Wine Grand Rapids, MI: Eardmans
     [Google Scholar]
  60. Lascelles A 2017. Norway's craft spirit revolution. Financial Times July 21. https://howtospendit.ft.com/food-drink/201315-norway-s-craft-spirit-revolution
    [Google Scholar]
  61. Lehto J 1997. The economics of alcohol. Addiction 92:Suppl. 1S55–59
     [Google Scholar]
  62. Ludington CC 2013. The Politics of Wine in Britain: A New Cultural History. London: Palgrave Macmillan
     [Google Scholar]
  63. Ludington CC 2018. United Kingdom. Wine Globalization: A New Comparative History K Anderson, V Pinilla 239–71 Cambridge, UK: Cambridge Univ. Press
     [Google Scholar]
  64. Lyon DG 1904. The structure of the Hammurabi Code. J. Am. Orient. Soc. 25:248–65
     [Google Scholar]
  65. Malone T, Lusk JL 2016. Brewing up entrepreneurship: government intervention in beer. J. Entrep. Public Policy 5:3325–42
     [Google Scholar]
  66. Malone T, Stack M 2017. What do beer laws mean for economic growth. ? Choices 32:31–7
     [Google Scholar]
  67. McGovern PE 2009. Uncorking the Past: The Quest for Wine, Beer and Other Alcoholic Beverages Berkeley, CA: Univ. Calif. Press
     [Google Scholar]
  68. McGovern PE, Jalabadze M, Batiuk S, Callahan MP, Smith KE et al. 2017. Early Neolithic wine of Georgia in the South Caucasus. PNAS 114:48E10309–18
     [Google Scholar]
  69. Meloni G, Swinnen J 2013. The political economy of European wine regulations. J. Wine Econ. 8:3244–84
     [Google Scholar]
  70. Meloni G, Swinnen J 2014. The rise and fall of the world's largest wine exporter—and its institutional legacy. J. Wine Econ. 9:13–33
     [Google Scholar]
  71. Meloni G, Swinnen J 2016. The political and economic history of vineyard planting rights in Europe: from Montesquieu to the European Union. J. Wine Econ. 11:3379–413
     [Google Scholar]
  72. Meloni G, Swinnen J 2017. Standards, tariffs and trade: the rise and fall of the raisin trade between Greece and France in the late nineteenth century. J. World Trade 51:4711–40
     [Google Scholar]
  73. Meloni G, Swinnen J 2018.a Algeria, Morocco and Tunisia. Wine Globalization: A New Comparative History K Anderson, V Pinilla 441–65 Cambridge, UK: Cambridge Univ. Press
     [Google Scholar]
  74. Meloni G, Swinnen J 2018.b The political economy of regulations and trade: wine trade 1860–1970. World Econ 41:1567–95
     [Google Scholar]
  75. Mosher R 2009. Tasting Beer: An Insider's Guide to the World's Greatest Drink North Adams, MA: Storey Publ
     [Google Scholar]
  76. Naimi TS, Blanchette J, Nelson TF, Nguyen T, Oussayef N et al. 2014. A new scale of the US alcohol policy environment and its relationship to binge drinking. Am. J. Prev. Med. 46:10–16
     [Google Scholar]
  77. Natl. Res. Counc. 1981. Regulating the supply of alcoholic beverages. Alcohol and Public Policy: Beyond the Shadow of Prohibition MH Moore, DR Gerstein 61–78 Washington, DC: Natl. Acad. Press https://www.ncbi.nlm.nih.gov/books/NBK216427/
    [Google Scholar]
  78. Nelson M 2005. The Barbarian's Beverage: A History of Beer in Ancient Europe London: Routledge
     [Google Scholar]
  79. Nelson TF, Xuan Z, Babor TF, Brewer RD, Chaloupka FJ et al. 2013. Efficacy and strength of evidence of U.S. alcohol control policies. Am. J. Prev. Med. 45:19–28
     [Google Scholar]
  80. Nicholls J 2009. The Politics of Alcohol: A History of the Drink Question in England Manchester, UK: Manchester Univ. Press
     [Google Scholar]
  81. Nye JVC 2007. War, Wine, and Taxes: The Political Economy of Anglo-French Trade, 1689–1900 Princeton, NJ: Princeton Univ. Press
     [Google Scholar]
  82. Okrent D 2010. Last Call: The Rise and Fall of Prohibition New York: Scribner
     [Google Scholar]
  83. Phillips R 2014. Alcohol: A History Chapel Hill: Univ. N.C. Press
     [Google Scholar]
  84. Pinilla V, Ayuda MI 2002. The political economy of the wine trade: Spanish exports and the international market, 1890–1935. Eur. Rev. Econ. Hist. 6:51–85
     [Google Scholar]
  85. Pinney T 1989. A History of Wine in America: From Beginning to Prohibition 1 Berkeley: Univ. Calif. Press
     [Google Scholar]
  86. Pinney T 2005. A History of Wine in America: From Prohibition to the Present 2 Berkeley: Univ. Calif. Press
     [Google Scholar]
  87. Pleijster F, Van der Zeijden P, Ruis A, Overweel M 2011. Rendement en Relatie: Een Onderzoek naar Rendementsverklarende Factoren voor Drankverstrekkende Bedrijven in de Horeca Zoetermeer, Neth: Panteia/EIM
     [Google Scholar]
  88. Poelmans E, Dove JA, Taylor JE 2018. The politics of beer: analysis of the Congressional votes on the Beer Bill of 1933. Public Choice 174:1–281–106
     [Google Scholar]
  89. Poelmans E, Swinnen J 2011. From monasteries to multinationals (and back): a historical review of the beer economy. J. Wine Econ. 6:2196–216
     [Google Scholar]
  90. Pokhlebkin W 1992. A History of Vodka London: Verso
     [Google Scholar]
  91. Preece D 2008. Change and continuity in UK public house retailing. Serv. Ind. J. 28:81107–24
     [Google Scholar]
  92. Preece D, Steven G, Steven V 1999. Work, Change and Competition: Managing for Bass London: Routledge
     [Google Scholar]
  93. Rabin D, Forget C 1998. The Dictionary of Beer and Brewing Abingdon, UK: Taylor & Francis. , 2nd ed..
     [Google Scholar]
  94. Rehm J, Mathers C, Popova S, Thavorncharoensap M, Teerawattananon Y, Patra J 2009. Global burden of disease and injury and economic cost attributable to alcohol use and alcohol-use disorders. Lancet 373:96822223–33
     [Google Scholar]
  95. Room R, Babor T, Rehm J 2005. Alcohol and public health. Lancet 365:9458519–30
     [Google Scholar]
  96. Sammartino A 2018. Craft brewing in Australia, 1979–2015. See Garavaglia & Swinnen 2018 397–423
  97. Selvanathan S, Selvanathan EA 2007. Another look at the identical tastes hypothesis on the analysis of cross-country alcohol data. Empir. Econ. 32:1185–215
     [Google Scholar]
  98. Simpson J 2011. Creating Wine: The Emergence of a World Industry, 1840–1914 Princeton, NJ: Princeton Univ. Press
     [Google Scholar]
  99. Slade M 1998. Beer and the tie: did divestiture of brewer-owned public houses lead to higher beer prices?. Econ. J. 108:565–602
     [Google Scholar]
  100. Slade M 2011. Competition policy towards brewing: Rational response to market power or unwarranted interference in efficient markets? See Swinnen 2011. 173–95
  101. Smith DE, Solgaard HS 2000. The dynamics of shifts in European alcoholic drinks consumption. J. Int. Consum. Mark. 12:385–109
     [Google Scholar]
  102. Srivastava PD, McLaren KR, Wohlgenant MK, Zhao X 2015. Disaggregated econometric estimation of consumer demand response by alcoholic beverage types. Aust. J. Agric. Resour. Econ. 59:3412–32
     [Google Scholar]
  103. Stack M 2003. A concise history of America's brewing industry. Economic History Net Encyclopedia of Economic and Business History R Whaples. https://eh.net/encyclopedia/a-concise-history-of-americas-brewing-industry/
    [Google Scholar]
  104. Stigler GJ, Becker GS 1977. De gustibus non est disputandum. Am. Econ. Rev. 67:276–90
     [Google Scholar]
  105. Swinnen J 2011. The Economics of Beer Oxford, UK: Oxford Univ. Press
     [Google Scholar]
  106. Swinnen J 2016. Economics and politics of food standards, trade, and development. Agric. Econ. 47:Suppl. 17–19
     [Google Scholar]
  107. Swinnen J 2017. Some dynamic aspects of food standards. Am. J. Agric. Econ. 99:2321–38
     [Google Scholar]
  108. Swinnen J, Briski D 2017. Beeronomics: How Beer Explains the World Oxford, UK: Oxford Univ. Press
     [Google Scholar]
  109. Swinnen J, Van Herck K 2011. How the East was won: the foreign takeover of the Eastern European brewing industry. See Swinnen 2011 247–66
  110. Tremblay V, Tremblay C 2005. The U.S. Brewing Industry: Data and Economic Analysis Cambridge, MA: MIT Press
     [Google Scholar]
  111. Unger RW 2001. A History of Brewing in Holland, 900–1900: Economy, Technology, and the State Leiden, Neth: Brill Acad
     [Google Scholar]
  112. Unwin T 1991. Wine and the Vine: An Historical Geography of Viticulture and the Wine Trade London: Routledge
     [Google Scholar]
  113. van Dijk M, Kroezen J, Slob B 2018. From pilsner desert to craft beer oasis: the rise of craft brewing in the Netherlands. See Garavaglia & Swinnen 2018 259–93
  114. Van Passel S, Wauters E 2009. Vertical agreements: an empirical price analysis of beer Paper presented at the Beeronomics Conference, Leuven, Belgium, May 27–30
     [Google Scholar]
  115. Van Tongeren F 2011. Standards and international trade integration: a historical review of the German ‘Reinheitsgebot’. See Swinnen 2011 51–61
  116. Vincent GE 1904. The laws of Hammurabi. Am. J. Sociol. 9:6737–54
     [Google Scholar]
  117. WHO (World Health. Organ.). 2014. Global Status Report on Alcohol and Health Geneva: WHO
     [Google Scholar]
  118. WHO (World Health. Organ.). 2015. Global Health Observatory data repository: levels of consumption Accessed December 15. http://apps.who.int/gho/data/node.main.A1022?lang=en&showonly=GISAH
    [Google Scholar]
  119. Wickizer VD 1951. Coffee, Tea and Cocoa: An Economic and Political Analysis Stanford, CA: Stanford Univ. Press
     [Google Scholar]
  120. Wilson GB 1940. Alcohol and the Nation: A Contribution to the Study of the Liquor Problem in the United Kingdom from 1800 to 1935 London: Nicholson & Watson
     [Google Scholar]
/content/journals/10.1146/annurev-resource-100517-023331
Loading
Global Alcohol Markets: Evolving Consumption Patterns, Regulations, and Industrial Organizations
Annual Review of Resource Economics 10, 105 (2018); https://doi.org/10.1146/annurev-resource-100517-023331
/content/journals/10.1146/annurev-resource-100517-023331
/content/journals/10.1146/annurev-resource-100517-023331
Loading

Data & Media loading...

  • Article Type: Review Article

Most Cited Most Cited RSS feed

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error