Social Marketing: Its Place in Public Health

Jack C. Ling; Barbara A.K. Franklin; Janis F. Lindsteadt; Susan A.N. Gearon

doi:10.1146/annurev.pu.13.050192.002013

Annual Review of Public Health

Volume 13, 1992

Review Article

Social Marketing: Its Place in Public Health

Jack C. Ling, Barbara A.K. Franklin, Janis F. Lindsteadt, and Susan A.N. Gearon
Vol. 13:341-362 (Volume publication date May 1992) https://doi.org/10.1146/annurev.pu.13.050192.002013
© Annual Reviews

There is no abstract available.

Keyword(s): audience analysis, community education, health communication, health promotion, social mobilization

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1992-05-01

2025-04-19

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Article Type: Review Article

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Annual Review of Public Health

Volume 13, 1992

Review Article

Social Marketing: Its Place in Public Health

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